New! We Defend Democracy signs & stickers

Taking Back Our National Story

We the People are democracy’s most powerful force. Together, we can protect our country from dangerous authoritarians, re-energize pro-democracy voters, and elect officials who serve all of us.

There’s no time to lose.

Here are 3 simple actions you can take right NOW:

1.

Watch this explainer video to find out how Team YOU beats Team Coup.

2.

Take the Team YOU Pledge to join the fight.

3.

Invite others to Team YOU via social media using our quick-share tool.

Let’s get to work.

Using tested messaging principles to create a single unifying narrative,
Grassroots Messaging Works offers memorable framing for social media as well as face-to-face conversations.
Watch our Call To Action video below to see how compelling contrast
wins the midterms and stops the MAGA faction from burning down our democracy.

The three goals of Grassroots Messaging Works:

Equip pro-democracy champions.

We give citizens from all walks of life the language and tools to strengthen our democracy—and defeat its authoritarian opponents.

Clarify the high-stakes choice.

It's no longer red versus blue. If you’re anti-democracy, for the few, then you’re Team Coup. If you’re pro-democracy, for the people, you’re Team YOU.

Remobilize the 81 million Americans who voted against hate in 2020.

You have friends and family in that large majority. Remind them their voices matter, and recruit them to Team YOU. Together, we can drive the record turnout we need in 2022—and deal a sound defeat to Team Coup.